Pursue your Anguish
I’ve been thinking about one of the startup world’s favorite over-repeated mottos: — “pursue your passion.” I’m pretty sure it’s wrong, but it took some doing to understand why it felt wrong to me.
In the sense that a passion is something you strongly enjoy, even love, what’s wrong with pursuing your passion? It sounds so neat — you can even create a simple plan: 1) find a passion; 2) pursue it. Nothing tugging strong enough to call it a passion? Spend the time to seek one. Repeat. We’ve all watched enough romance movies to know what it’s like to be a brave hero in search of true love. But I’d like to propose that if you’re going to start a business, to shift the way things are done, to do something, I think the answer is instead this: to pursue your anguish. Pursue the thing you have some deep, unresting problems with.
The issue with pursuing your passion, is that it necessarily...
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